Public Relations / Customer Care
Aims
This course seeks to train and equip the students with the requisite skills and competence for better customer handling and relations. Public relations applies to any organisation, commercial or non-commercial, private or public sector. It is a communication function through which organisations adapt to, alter or maintain their / environment for the purpose of achieving organisational goals.
Course Duration: 15 Months
(Inclusive of Industrial Attachment - 3 months)
Course Content:
The Following topics are covered:
- Public Relations
- Customer Care
- Marketing
- Advertising
- Business Communication
- Human Relations
- Foreign Language(Mandatory)
Fee structure:
Tuition Fee - Kshs. 15,000/- Per Term (Term - 3 Months)Material Fee - Kshs.9,000/- (Incl. of a Foreign Language)Exam Fee - Kshs. 8,000/- (Incl. of a Foreign Language)
Career Opportunities
For the successful Public Relations student, career opportunities exist in advertising firms, public relations agencies and marketing departments of relevant firms.
N/B Material & Exam fee above is for the full course
